Soteria Solution's New KYP Implementation Toolkit - Top Five Takeaways
Whether you’ve already purchased Know Your Power® or you’re still considering this customizable image-based bystander social marketing campaign, the brand new Know Your Power® Implementation Toolkit will help maximize your time and energy and make the most of your prevention dollars. But maximizing the impact of your efforts is a little like “you get out what you put in” as it relates to planning and coordination, and Soteria Solutions is here to help. Keep reading for the top five things you’ll get out of the implementation toolkit.
1. Implementation Timeline
If you are able, we recommend adding planning time and a few key steps prior to implementation. While staff time and other resources available for the campaign varies by campus, we have illustrated the average Know Your Power® user’s implementation timeline including all the steps for building your campaign, planning for dissemination, and assessing your efforts.
2. Thoughtful Questions
One of the most important aspects of a successful campaign is that it resonates with the audience - they have to see themselves in it! The toolkit asks all the right questions to help you engage the right people, tailor the campaign for your unique campus, and work through all the other campus-specific logistics that can impact the success of your campaign.
3. Tips and Suggestions
Without a doubt, you know your community best, but wouldn’t it be helpful to have nearly 20 years of researcher insight, best practices in prevention, and lessons learned from campus practitioners at your fingertips? You’ll find dozens of tips and suggestions throughout the toolkit to help maximize your efforts and the impact of your campaign.
4. Implementation Checklist
The planning and logistics required to seamlessly pull off a large-scale social marketing campaign may feel daunting. To help take on this prevention strategy with confidence, the toolkit includes an implementation checklist. It’ll help keep you on track and on task so you don’t forget a thing.
5. Pre-created Tools
One more way the implementation toolkit helps manage all of the logistics is by providing access to a few tools for you to copy, modify, and use as you see fit. These include a master location spreadsheet and tracking log to help with campaign roll-out, maintenance, and recall; and a survey instrument to assess the reach and impact of your campaign, including many of the validated measures used in the Know Your Power® research.
The Know Your Power® social marketing campaign can help activate bystanders at all levels, and we know that prevention is possible. With the easy-to-follow implementation toolkit in hand, creating a safe and respectful community just got a little easier.
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