Know Your Power® to Create a Safer & More Respectful College Community
Know Your Power is one of the first and best evaluated bystander intervention marketing campaigns providing effective sexual and relationship violence prevention strategies.
Know Your Power is a low-cost program to build safe and respectful college communities by increasing the knowledge of how to intervene safely and increase the willingness to intervene.
Know Your Power is based on the premise that all community members have a role and responsibility as part of the community; the importance of a prosocial role is incorporated into each scenario to assist college students in recognizing unacceptable behavior and learning when and how to safely intervene and to support those affected.
An Overview of Know Your Power
Know Your Power was developed by Prevention Innovations Research Center based on in-depth bystander intervention research and focus groups and is exclusively distributed by Soteria Solutions.
Know Your Power is designed to help college campus communities make lasting change through integrated campaigns that achieve high visibility and reach. The consistent and comprehensive messages increase awareness and understanding of what acceptable behavior is and what it is not.
Know Your Power: Scenarios for College Students
Know Your Power is a set of bystander intervention marketing campaigns portraying realistic and provocative scenarios developed and adapted to be appropriate and relevant for college students. The scenarios heighten students’ awareness and knowledge, encouraging them to be willing to safely act and support those affected.
Know Your Power offers your community the ability to select from a large number of scenarios relevant to college students. Each marketing campaign features a scenario to simulate situations where active bystander behavior effects lasting change.
The tool kit includes all the elements a college needs to plan and execute a highly effective and visual campaign for college students. The campaigns are integrated for messages to be visible across a wide variety of mediums.
The Know Your Power marketing campaign tool kit includes:
Provocative and realistic scenarios on themes of dating violence, homophobia, transphobia, stalking, sexual harassment, sexual assault and physical assault.
Scenarios thoughtfully developed to incorporate diversity, including various college settings. Scenarios include: controlling behavior, being outed, retaliation, bystander strategies at a party, digital harassment, guy talk, face swap porn, assault while drinking and body shaming.
Know Your Power imagery for an integrated campaign enabling high visibility and reach.
Broad range of customization available. These include your college’s logo, school colors, mascot or incorporate school building names or prominent locations on campus. Some schools have translated scenarios into other languages (e.g., Spanish). Customization may also include contact information for available local resources such as counselors or local rape crisis centers.
A comprehensive Know Your Power Implementation Guide to plan and execute each campaign.
The guide answers commonly asked questions including:
How do we engage the target audience?
How long should each campaign last?
Where is the best location to implement?
How do we evaluate the impact of each campaign?
Know Your Power marketing campaigns are designed to be flexible with campaign images available for each college to apply as they see appropriate, allowing them to best build and maintain awareness of the power a bystander can have to create a safe and respectful learning environment.
Choose from our Know Your Power (KYP) Offerings
| KYP College Introductory Bundle | KYP College Customized Bundle | |
|---|---|---|
| Overview | The Introductory Bundle is an ideal way to launch Know Your Power. Its affordable price point affords many to use remaining funds leftover from a grant to purchase the KYP College Bundle. | Know Your Power College Customized Bundle enables you to customize the scenarios (e.g., school colors, mascot, logo, language) to increase relatability. Along with customization, this offering includes two digital scenarios. |
| 1-Year License | $1,000* | $2,500* |
| Your choice of 4 scenarios |  |
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| The ability to customize your 4 scenarios |  |
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| 2 custom digital scenarios to use on emails, digital signage, etc. |
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| 200 printed posters** | |
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| The KYP Implementation Guide | |
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*Shipping and handling not included.
**200 Posters (50 per each chosen scenario) will be printed and shipped. Posters are ideal for classroom buildings, cafeterias and food courts, campus stores, libraries, transportation stops, dorm common areas and counselor offices.
Additional Know Your Power marketing add-ons are available:
Bus or vehicle wrap – please call us at (603) 815-4190 or contact us for a quote
Additional printed materials include:
KYP Posters - 50 for $400
KYP Table tents - 50 for $250
KYP Bookmarks - 100 for $140
KYP Postcards - 100 for $140
There are no minimums required for purchasing additional marketing materials when purchasing the KYP College Introductory Bundle or KYP College Customized Bundle offering. A la carte orders require a minimum of $100 for printed materials.
Know Your Power marketing campaign toolkit available with any purchase. Printed materials are priced per item. Click here for sample pricing.
Read a blog about Know Your Power
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Research Findings of Know Your Power
Know Your Power developed as a result of in-depth research on bystander intervention. The scientific evaluation of the Know Your Power Marketing Campaigns has been shown to be effective in raising awareness and increasing the target audience’s knowledge of how to safely intervene and their willingness to intervene.
Development and research on the Know Your Power campaign has been funded by a number of sources including the Department of Justice Office on Violence Against Women, the Centers for Disease Control and Prevention, the UNH Parents Association and the United States Department of Defense.
Why Soteria Solutions for your college?
- Solutions customized to leverage your institution’s strengths, culture and values.
- A collaborative, flexible approach as we partner with you as a catalyst to ignite lasting change.
- Bringing in the Bystander® and Know Your Power® are based on leading research on bystander intervention.
- Bringing in the Bystander and Know Your Power were both evaluated and demonstrated to be an effective prevention program, satisfying many grant requirements.
- Sustainable change is achieved.
- Nationally recognized by Centers for Disease Control and Prevention (CDC), Culture of Respect and The White House Task Force to Protect Students from Sexual Assault as a theory-driven and evidence-based sexual violence prevention program.
Other Solutions for Colleges
Bringing in the Bystander® College Prevention Program (BITB)
An evidence-based prevention program developed based on bystander intervention research. This innovative, proven program applies a community of responsibility model teaching bystanders how to intervene safely and effectively.
Bystander Intervention Social Media Kit
Used in conjunction with Bringing in the Bystander or Know Your Power, the Bystander Intervention Social Media Kit reinforces the important role of a bystander on college campuses. With over 160 images, files and videos for social media channels including Twitter, Facebook and Instagram, the Social Media Kit increases awareness and keeps important college bystander messages top of mind.
Evaluation and Consultation
Soteria Solutions can provide your school and community partners with technical assistance focused on the development, implementation, and evaluation of prevention tools and frameworks, compliance strategies, survivor services, research measures and strategic planning. All of which can help you more effectively address incivility, harassment, violence and discrimination in your community. For example:
- Receive technical assistance grounded in research, theory and evidence-based evaluation.
- Build capacity to comply with Title IX, VAWA, the Clery Act, Title VII and state laws.
- Design strategies to create and sustain violence-free learning, working and living environments.
I intentionally sought out a research-based program to help generate dialogue and encourage students to engage and become empowered to exercise their agency. I discovered Soteria Solutions’ Know Your Power® program which includes messages that have enabled us to link many initiatives together in a succinct way that resonates with our students, staff, faculty, and collaborative partners.
- Dr. Eve M. Castellanos
CalWORKs Coordinator
Reedley College
Case Studies
Download a brief overview of Soteria Solutions' College Solutions to share with colleagues.