Social Norms & Public Awareness Campaigns

Empowering Positive Actions and Safer Communities

Soteria Solutions’ Social Norms Campaigns use customized social marketing and communications materials to reinforce your organization’s prevention and bystander intervention programs. These campaigns help maintain awareness, promote prosocial behaviors, and cultivate a safe, respectful, and inclusive community/workplace.

Our campaigns present recognizable, relatable scenarios tailored to your organization’s culture, policies, and visual identity. By integrating these materials across multiple touchpoints, viewers are reminded daily of the behaviors and skills needed to prevent harassment, discrimination, and incivility.

Campaign Features

• Custom graphics and messaging: Reflect your community/organization’s scenarios, values, and culture

• Multi-channel deployment: Integrate into electronic bulletin boards, intranets, newsletters, and screensavers

• Behavior reinforcement: Keep prosocial behaviors top of mind after training programs or initiatives

• Flexible and scalable: Campaigns can be deployed across departments, campuses, or entire organizations

Delivery Format

• Custom social marketing campaigns in various digital formats, similar to our Know Your Power® campaigns

• Materials can be licensed and branded for your organization

Pricing

• License-based pricing that includes customization and branding

• Scalable options based on number of materials, channels, and level of customization

Why Choose Soteria Solutions’ Social Norms Campaigns?

• Reinforces prosocial bystander messages: Keeps intervention skills and prosocial behaviors top of mind

• Customizable: Tailored to your organization’s culture, messaging, and visual style

• Engaging: Uses realistic scenarios and graphics to increase relevance and impact

• Scalable: Suitable for organizations of any size, across departments or locations