Know Your Power® to Create a Safer & More Respectful Military Community

What is Know Your Power?

Know Your Power was developed by Prevention Innovations Research Center based on in-depth bystander intervention research and focus groups and is exclusively distributed by Soteria Solutions.

Know Your Power® is a flexible marketing campaign built on the belief that everyone has a role to play in preventing violence. The campaign features realistic scenarios that model safe, effective bystander behaviors; encouraging service members to recognize concerning situations, step in when appropriate, and support those affected.

Adapted to reflect military contexts, the campaign materials use familiar environments, realistic language, and military-identified actors to strengthen social self-identification, which has been shown to increase intervention confidence and action.

The Know Your Power marketing campaign includes a broad range of customization available. These include your logos, colors or incorporate instalation/building names or prominent locations within your community. The scenarios can be translated into other languages (e.g., Spanish). Customization may also include contact information for available local resources.

Know Your Power marketing campaigns are designed to be flexible with campaign images available for each college to apply as they see appropriate, allowing them to best build and maintain awareness of the power a bystander can have to create a safe and respectful learning environment.

Evidence-Based Impact for Military Audiences

A pilot evaluation conducted at a U.S. Army installation in Europe demonstrated that exposure to Know Your Power®:

• Increased soldiers' confidence and willingness to intervene as bystanders.

• Strengthened their sense of personal responsibility in preventing sexual violence.

• Led to higher reported rates of actual intervention during the campaign period.

• Showed the strongest results when soldiers identified with the scenarios and characters.

*Shipping and handling not included.

**200 Posters (50 per each chosen scenario) will be printed and shipped. Posters are ideal for classroom buildings, cafeterias and food courts, stores, libraries, transportation stops, common areas and offices.

Additional Know Your Power marketing add-ons are available:

Bus or vehicle wrap – please call us at (603) 815-4190 or contact us for a quote

Additional printed materials include:

• KYP Posters - 50 for $400

• KYP Table tents - 50 for $250

• KYP Bookmarks - 100 for $140

• KYP Postcards - 100 for $140

There are no minimums required for purchasing additional marketing materials when purchasing the KYP Introductory Bundle or KYP Customized Bundle offering.

A la carte orders require a minimum of $100 for printed materials.

• Aligned with DoD SAPR goals

• Complements in-person programs like Bringing in the Bystander® Military Version

• Enhances saturation and visibility of prevention messaging

• Adaptable to different service branches and installation cultures

• Affordable and scalable for small or large units

“The soldiers who saw the campaign were more likely to report helping a peer, speaking out, or supporting a survivor.”
— Evaluation Report, USAREUR Pilot Study

Know Your Power marketing campaign toolkit available with any purchase. Printed materials are priced per item. Click here for sample pricing.

Research Findings of Know Your Power

Know Your Power developed as a result of in-depth research on bystander intervention. The scientific evaluation of the Know Your Power Marketing Campaigns has been shown to be effective in raising awareness and increasing the target audience’s knowledge of how to safely intervene and their willingness to intervene.

Development and research on the Know Your Power campaign has been funded by a number of sources including the Department of Justice Office on Violence Against Women, the Centers for Disease Control and Prevention, the UNH Parents Association and the United States Department of Defense.